Genie, The UK's First Companion Robot Launched Genie The UK's First Companion Robot for British Seniors. Mr.Rob Parkes Position CEO and Mr.Tim Morgan "Chief Operating Officer. 2 Successful Businessmen and Former Executives of the company in British Telecommunications Group Have launched the Genie Assistant Robot for the Elderly. Based on the data from the National Statistics Office of the United Kingdom (ONS), a population of 3.8 million people older than 65 years and another 2 million people aged 75 years or more live in the house alone.